What is an Animatronic?

What is an animatronic?

 Animatronics are technologically fascinating, engaging guests with their life-like appearances and self-powered movements. Soundtrack and voiceover are used to make every animatronic unique. They are also completely customizable to fit any theme. Have rights to a specific brand? There is no better way to let your brand shine and flourish than by doing so with a custom built, state of the art animated character.

Where can you use animatronics?

 It’s the smiling face educating guests at a museum or performing in animated shows; it’s the specialty character greeting guests at the entrance of a park, setting up a story in queue lines, or incorporated into an attraction. World class artists and master mechanics collaborate to meet exact standards and specifications, and to create a personable experience guests will never forget.

  • Custom built from top to bottom
  • Engineered for durability
  • Reliable performance year after year



Sally's the kingpin - a top notch company - a major player

Chris Conte | Electrosonic

Sally is a master at story-telling.

Bob Masterson | Ripley Entertainment

The industry leader in cutting-edge dark rides.

Jack Mendes | Bob's Space Racers

Justice League proves a Sally dark ride can be marketed to grow your business.

Bob Masterson | Ripley Entertainment

Sally turned the regional park dark ride

into a major advertisable destination.

Bob Masterson | Ripley Entertainment

Sally is THE dark ride company.

Bob Masterson | Ripley Entertainment

Sally rides bring families together & keeps them coming back generation after generation.

Rick Bastrup | R&R Creative Amusement Designs

One of those companies you can count on.

John McReynolds | Universal Parks & Resorts

Sally is the front-runner of innovation when it comes to dark rides.

Cindy Emerick | Dynamic Attractions

No one serves the dark ride market like Sally.

Monty Lunde | Technifex